EDPB creates cookie banner taskforce
Last week European Data Protection Board (EDPB), which is a body that represents European data protection authorities (DPAs), decided to establish a cookie banner taskforce. Why? Because of 422 complaints filed with ten different DPAs by a non-profit organization None of Your Business (NOYB), founded by Max Schrems. Responding to all these complaints certainly requires coordinated action in order to ensure uniform application of GDPR across the EU, as well as to support DPAs and to facilitate communication between them. Hopefully, this will also accelerate national proceedings and provide better consumer protection in the context of cookies and data processing.
What do the violators say? According to an informal feedback that NOYB received, the companies usually fear that if they comply with the requirements they risk falling behind their competitors. Some of them also prefer to wait for a clear explanation from the DPAs before complying.
In other words, the question remains the same – how to have your cake and eat it too?