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Hold on to your stats! ShortDot gets two gTLDs approved in China | Domain Incite

Hold on to your stats! ShortDot gets two gTLDs approved in China | Domain Incite

ShortDot, which makes a business repurposing unwanted gTLDs for the budget end of the market, said today it has had two more horses in its stable approved for use in China.

The company said that .bond and .cyou have been given the necessary nods by Chinese authorities.

What this could mean, if history is any guide, is a sharp increase in sales for the two extensions, possibly to the extent that they materially affect overall domain industry volume stats for the next few years.

ShortDot seems to think so, saying in a press release: “Given the massive success of .icu in China, it is quite clear that .bond and .cyou will follow suit to become largely successful.”

.icu currently has about 600,000 names under management, more than half of which are registered via Chinese registrars. Its numbers are on their way down.

At its peak 18 months ago it had more than 10 times as many, about 6.6 million, due to its low pricing and popularity among Chinese speculators.

The sudden rise and wholly predictable precipitous fall of .icu has been messing with overall new gTLD industry stats for the last couple of years. No volume analysis is complete without a .icu-related asterisk.

It’s by no means assured that the same will be true of .cyou and .bond of course.

.cyou, which was originally a dot-brand matching the ticker symbol of a Chinese company, had 118,000 names under management at the end of May and 136,000 in its zone file yesterday.

Names in .cyou can be had for $2 at Namecheap and NameSilo, its top two registrars, which together hold over 70% of the market.

.bond, originally an Australian university’s dot-brand, has fewer than 5,000 names at the last count and retails for about $55 retail at the low end.

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